ITEMS

Advertisement for Becker's Becco (3 of 9), 1926

This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a man holding a glass of Becco. The text on the advertisement suggests that Becco is a drink for men claiming that it "cools the inner man." This advertisement also features bold text stating Becco is made from "a 5 percent fully lagered brew."

Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 040]

1926-07-03

Reproduction for publication, exhibition, web display or commercial use is only permissible with the consent of the USU Merrill-Cazier Library, Special Collections and Archives (435) 797-2663

Becker Brewing and Malting Company Records Addendum

https://archiveswest.orbiscascade.org/ark:/80444/xv52359

Becker Brewing and Malting Company Records Collection

http://digital.lib.usu.edu/cdm/ref/collection/p16944coll29/id/46