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SCACAINEMSS31AddenSer03Bx003F01Item025.jpg
This advertisement for Becker's Best ran in the Ogden Standard. The ad features an illustration of two couples enjoying a meal together and the slogan "the beverage that delights discriminating friends."
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This advertisement for Becker's Best ran in the Salt Lake Tribune. The ad features an illustration of a snow covered cabin, an evergreen tree and the slogan "a delicious home beverage for cozy nights indoors."
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This advertisement for Becker's Best ran in the Ogden Standard. The ad features a portrait of a smiling man next to a bottle of Becker's Best beer.
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This advertisement for Becker's Best ran in the Ogden Examiner and features the portrait of a smiling women next to a bottle of Becker's Best beer.
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This is an advertising print for Becker's Best featuring an illustration of a women holding a large bottle of Becker's Best beer. The advertisement also has the slogans "the beverage for the home" and "pure, healthful, invigorating."
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This is an advertising print for Becker's Best and features a colored illustration of a family camping near a lake while enjoying bottles of Becker's Best. It also features the phrase "Thoughts of Camping and Picnicking are now uppermost. Nothing…
SCACAINEMSS31AddenSer03Bx003F01Item031.jpg
This is an advertising print for Becker's Best featuring a colored illustration of a family camping while the father places a few bottles of Becker's Best in the river to cool. It also features the slogan, "For the day's outing, Becker's Best of…
SCACAINEMSS31AddenSer03Bx003F01Item032.jpg
This is an advertising print for Becker's Best featuring two men on a patio drinking Becker's Best from steins. The advertisement also features the slogan "Better by Test than all the Rest."
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This is an advertising print for Becker's Best featuring an illustration of a family camping trip along a river. The advertisement also features a short statement explaining why Becker's beer is essential for a good time while camping.
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This is an advertising print for Becker's Best featuring an illustration of two boys fishing. The boy on the left has a case of Becker's Best and the boy on the right displays the fish he has caught. The advertisement claims that "plenty of Becker's…
SCACAINEMSS31AddenSer03Bx003F01Item035.jpg
This is an advertising print for Becker's Best featuring an illustration of a hand holding a glass of Becker's Best. The slogan "satisfies the taste, quenches the thirst, improves the health, the true pure food home beverage" accompanies the…
SCACAINEMSS31AddenSer03Bx003F01Item036.jpg
This is a holiday season advertisement print featuring an illustration of Santa Claus and a case of Becker's Best. The advertisement claims that Santa Claus recommends Becker's Best as a true pure food beverage.
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This is an advertisement for Becker's Best featuring illustrations of Utah barley farmers drinking Becker's Best. The advertisement claims that Becker's Best is the most nutritious beverage on the market due to the use of Utah barley.
SCACAINEMSS31AddenSer03Bx003F01Item038_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement suggests serving Becco on camping trips because of its superior…
SCACAINEMSS31AddenSer03Bx003F01Item039_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement shows a hand holding a glass of bubbling Becco and makes the claim…
SCACAINEMSS31AddenSer03Bx003F01Item040_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a man holding a glass of Becco. The…
SCACAINEMSS31AddenSer03Bx003F01Item041.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a little girl in a checkered dress…
SCACAINEMSS31AddenSer03Bx003F01Item042_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a bottle of Becco and claims that Becco…
SCACAINEMSS31AddenSer03Bx003F01Item043_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a bottle of Becco and text that…
SCACAINEMSS31AddenSer03Bx003F01Item044_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This illustration features a bottle of Becco between two pint glasses on a tray. The…
SCACAINEMSS31AddenSer03Bx003F01Item045_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a large bottle of Becco. The…
SCACAINEMSS31AddenSer03Bx003F01Item046_Front.jpg
This is a newspaper advertisement for Becco, a non-alcoholic beverage. Becco was manufactured by the Becker Brewing and Malting Company in response to prohibition. This advertisement features an illustration of a little girl in a hay field next to a…
SCACAINEMSS31AddenSer03Bx003F01Item047_Front.jpg
This is a small newspaper advertisement for Becker's Best beer. It makes the claim that, "those who know beer best prefer Becker's Best beer."
SCACAINEMSS31AddenSer03Bx003F01Item048_Front.jpg
This is an advertisement for Becker's Uinta Club Beer. Uinta Club was the beverage manufactured by the Becker Brewing and Malting Company of Evanston, Wyoming after the repeal of prohibition in 1933. This advertisement features an illustration of a…
SCACAINEMSS31AddenSer03Bx003F01Item049_Front.jpg
This is an advertisement for Becker's American Pilsner Beer. Becker's Best was re-branded as Becker's American Pilsener during the Second World War. This advertisement features an illustration of a man preparing to serve his guest a bowl of popcorn…
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This is an advertisement for Becker's Uinta Club beer, which was manufactured in Evanston, Wyoming after the repeal of prohibition in 1933. This particular advertisement features the image of a cowboy on a bucking bronco and the slogan, "Always on…
SCACAINEMSS31AddenSer03Bx003F01Item051.jpg
This is an advertisement for Becker's American Pilsener Beer. Becker's beer was re-branded as Becker's American Pilsener during the Second World War. This particular advertisement features an illustration of a farmer and a plow pulled by three…
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This advertisement for Becker's American Pilsner features a photograph of Wild Bill Cody's Wild West Show with a bottle of Becker's and the illustration of a cowboy imposed over the photo. It also includes the slogan "Out West it's Beckers."
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This advertisement for Becker's American Pilsner features an illustration of an outdoor figure skater and a bottle of Becker's American Pilsner. The advertisement also includes the advertising phrase, "Maybe you can't cut a figure-8 on ice... but you…
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This advertisement depicts an image of Becker's American Pilsener next to a list of the four instructions describing "how to brew a beer as good as Becker's." The steps include: having superior barley, having the material to produce your own malt,…
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This advertisement for Becker's Uinta Club Beer depicts the image of a cowboy roping a steer. The ad features the advertising phrase, "you know that life is robust when you rope a runnin' steer; Makes you think of all the gusto in a glass of Becker's…
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This is a holiday advertisement for Becker's American Pilsner. The advertisement features an image of two men standing over a holiday feast and includes the slogan, "Holiday Hint, enjoy the drink of moderation... the brand of quality."
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This advertisement for Becker's American Pilsner features an illustration of a cowboy playing a guitar in the mountains and the lyrics, "when it's summer in the Rockies... it's time for Becker's Beer."
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This advertisement features an image of a postman and includes a poem which praises his service and suggests that consumers of Becker's American Pilsner salute his service.
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This is a Thanksgiving advertisement for Becker's American Pilsner. The ad features an illustration of a turkey perched on an axe handle, which is imbedded in a map of Utah. The text on the advertisement describes how Becker's American Pilsner pairs…
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This advertisement depicts a scene where a man is building a model wooden ship. The text on the ad compares drinking Becker's American Pilsner to a hobby that takes one's mind off wartime worries.
SCACAINEMSS31AddenSer03Bx003F01Item061_Front.jpg
This advertisement for Becker's American Pilsner features an illustration of a man cleaning dishes in his kitchen with a glass of Becker's American Pilsner on the counter. The text of the advertisement describes Becker's Beer as being a good…
SCACAINEMSS31AddenSer03Bx003F01Item062_Front.jpg
This advertisement features an illustration of a man barbecuing with several bottles of Becker's American Pilsner next to the grill. The text on the advertisement suggests that bringing Becker's beer to a party will make one the most popular host.
SCACAINEMSS31AddenSer03Bx003F01Item064_Front.jpg
This advertisement for Becker's American Pilsner features an image of Becker's Pilsner and the illustration of two cowboys shaking hands. The text on the advertisement compares Becker's Beer to a friendly western handshake.
SCACAINEMSS31AddenSer03Bx003F01Item065_Front.jpg
This advertisement for Becker's American Pilsner features an illustration of a man telephoning his neighbor, inviting him to share a glass of Becker's beer. The text accompanying the advertisement suggests that serving a glass of Becker's makes a…
SCACAINEMSS31AddenSer03Bx003F01Item066_Front.jpg
This advertisement for Becker's beer features the image of a down hill skier. The image is accompanied by the slogan, "Skiing is a lively and exhilarating sport... and Becker's is a sparkling, robust glass of beer!"
SCACAINEMSS31AddenSer03Bx003F01Item067_Front.jpg
This is a holiday advertisement for Becker's Best featuring an image of two glasses and a bottle of Becker's Best on a silver tray with a holly wreath in the background.
SCACAINEMSS31AddenSer03Bx003F01Item068_Front.jpg
This advertisement for Becker's American Pilsner features an image of a hunter, his gun, and his dog, as well as, an image of Becker's Best. The text on the advertisement suggests that a hunter needs his favorite Becker's beer in addition to his dog…
SCACAINEMSS31AddenSer03Bx003F01Item069_Front.jpg
This advertisement for Becker's American Pilsner features an image of a Utah farmer and his plow. The advertisement also features a description of the high quality barley grown by Utah farmers, which is then used by the Becker Products Company to…
SCACAINEMSS31AddenSer03Bx003F01Item070_Front.jpg
This advertisement for Becker's American Pilsner features the image of a cowboy rounding up three lost ponies. The text on the advertisement describes, that like a good cowboy story is enjoyable to the last page, a glass of Becker's Beer is delicious…
SCACAINEMSS31AddenSer03Bx003F01Item071_Front.jpg
This is an advertisement for the soda and soft drink beverages manufactured by the Becker Products Company during prohibition. In addition to the manufacturing of Becco, the Becker's also made a variety of sodas to help them supplement their income…
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This is an advertising proof for Becker's Best Beer. It features a colored illustration of a bottle of Becker's Best and the slogan "It's here, Becker's Beer."
SCACAINEMSS31AddenSer03Bx003Fd05Item006.pdf
This letter from Fred J. Rieger, a Salt Lake City whole sale liquor dealer, to the Becker Brewing and Malting Company complains about the state required renewal of liquor licenses on July 30, 1917, even though all alcohol will be banned in Utah just…
SCACAINEMSS31AddenSer03Bx003Fd05Item007.pdf
This letter from the Fred J. Reiger and Company to the Becker Brewing and Malting Company implores them to consider the Fred J. Reiger Company as an agent for their non-intoxicating beverages. Many businesses that produced and sold alcohol went out…
SCACAINEMSS31AddenSer03Bx003Fd05Item018.pdf
This letter discusses the prohibition bill passed in Utah and a similar measure that was considered in California. The letter also contains a paragraph about placing an order of hops for the short time in which the Becker's could continue to produce…
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